Logo contest: Dash 7 Café

What we do:

Quality focused coffee, tea & baked goods. But main focus is coffee. A tremendous amount of training and work goes into pulling a perfect shot of espresso. Espresso makes up the majority of the drinks we serve. We do latte art in every cup. Coffee is lightly roasted for flavour, no dark roast available. Coffee is sweet, flavourful, never bitter. Teas are loose leaf. Baked goods are made with all natural ingredients. As well we love our customers, take customer service very seriously. We try to create a warm, inviting & comfortable atmosphere. Comfortable chairs, soft warm lighting, good music, natural furniture finishes.

20 something to 40 something target, but not exclusively. Men and women, although can gear a bit more towards women, where the women go the men follow. Income $25,000-$100,000+ Interests: food, wine, healthy lifestyle, quality vs quantity. Designers, artists, advertising, lawyers, hospitality, urban dwellers, families etc.

no more than 3 not including background

black, white, grey, dark brown, light brown, red, yellow, blue, orange

I'd like to stay away from the obvious coffee imagery-cups, beans, latte art etc. Unless it's really subtle. You've got the name Dash 7 which gives you lots to work with. The 7 can be dominate or small, strong or distressed. Also like the idea of the Dash 7 plane being part of the image, maybe not the whole plane but something like a wing tip or propellor maybe. But again, subtle, not overt. I'm not sure using both a coffee image and a plane image together would work, I think one or the other.