Company name: Crossland Real Estate
Slogan: Cross Town or Cross Country, We Make It Happen
What we do:
Real Estate company in OKC, OK, USA residential and some commercial. We work with people locally in our market and companies who transfer and relocate their employees to other areas of the country. We are a small real estate firm, but work like we are giant and mighty! We opened for business 31 years ago. We service all of the OKC metro area. We are a 100% woman owned business. The logo has been the same since 1986. Our lawn signs are yellow background with the logo on it, but our business cards are white
Our industry: Real Estate
Top Three Things to Communicate through our Logo:
#1 - We are a bright choice as the real estate broker to help them
#2 - We have been helping people for decades and can help them too
#3 - We are optimistic about the value of owning a home(s)
Our Target Market:
typically buyer and sellers are 22-72, we appeal to people interested in buying or selling a personal residential home or investment property. They are interested in the dream of home ownership. Many are right sizing to a smaller house. Millennials are entering the market with confidence because low mortgage rate.
Equal of men and women buy houses, Value the opportunity to build wealth by owning a house.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
Yellow and red, but I need to be open minded that the color may need to change from our existing logo found at gocrossland. c on the web
Our Ideas and Additional Information:
Cross______Land
Real Estate
I like the sun rise pictures and the simple logo we have but it needs to be modernized. The sun and rays convey hope, optimism.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Television, Web