Logo contest: Chocolate Gents

What we do:

Chocolate Gents (CG) is the male counterpart to the female organization Chocolate Chix. Chocolate Gents are men over 30 who exhibit what it means to be a real men and real gentlemen. They walk the walk and they talk the talk but they do it with integrity and style. As they mentor young boys...

Contest holder: JHouston

	249.00 contest prize amount
	74 submitted entries
	Complete

2nd place tip: $ 24.9 |

3rd place tip: $ 12.45

Company name: Chocolate Gents

Slogan: Magnificent Men of Color

What we do:

Chocolate Gents are typically the spouses and significant others of Chocolate Chix.

Our industry: Non-Profit

Top Three Things to Communicate through our Logo:

#1 - Masculinity â€“ bold, nothing girly about us

#2 - We are refined gentleman with style

#3 - Maturity- We are grown, responsible and happy to be on the other side of our youthful mayhem

Our Target Market:

Men of color, ages 30 and over. Color defined as predominantly African American but must be inclusive of Latino, Indian/Asian, Brazilian, and all those with flavor (i.e. chocolate) Demographics/Psychographics (just some thoughts… not final) Self-made, motivated men throughout metropolitan areas (starting in Los Angeles, California) Disposable income < $40,000+/year Singles, Husbands, Fathers, Entrepreneurs, Christians, however ALL strong + warm women are welcome.

Styles that we are interested in:

Pictorial Mark

Wordmark

Values to communicate:

Feminine		Masculine
Young		Mature
Luxury		Economical
Modern		Classic
Playful		Serious
Loud		Quiet
Simple		Complex
Subtle		Obvious

Color preferences:

Dark Brown PMS- 7533 Med Tan PMS- 465 Light Beige PMS- 7501

Our Ideas and Additional Information:

Creative Direction: We want to successfully create a male version of the Chocolate Chix logo. This cannot be accomplished by simply changing the female faces to male, as that would still prove too feminine and even homosexual. We would like to keep a face inside the logo so that there is still a cohesiveness between the brands. We have identified an image that can be used to loosely create a silhouette profile of a man with his hand on his chin in an iconic sophisticated pose. As the Chocolate Chix font is very feminine, we will need to explore another masculine font however one that has some ties to Chocolate Chix would be appropritate (i.e. san serif and modern).

Where we will use the Logo:

Mobile/Tablet App, Mugs, T-shirts, Print, Web

1st

#85 by artfactory

2nd

#38 by Junbug

3rd

#28 by mackymac

8th

#50 by rapunzel

9th

#39 by Junbug

10th

#20 by Junbug

12th

#33 by rapunzel

13th

#12 by Junbug

#46 by rapunzel

#47 by rapunzel

#48 by rapunzel

#49 by rapunzel

#58 by kiyakamila

#93 by rapunzel

#94 by rapunzel

#96 by juanlopezdesign

#107 by rapunzel

#1 by uux

#2 by uux

#3 by uux

#4 by uux

#5 by uux

#6 by sfv

#7 by mackymac

#8 by uux

#9 by uux

#10 by uux

#11 by mackymac

#13 by antonkenthon

#14 by duyyker

#15 by uux

#16 by uux

#17 by mackymac

#18 by mackymac

#19 by Charlize

Removed by Logo Arena staff

#21 by Junbug

Removed by Logo Arena staff

#22 by Junbug

#23 by Freestylers

#24 by juanlopezdesign

#25 by juanlopezdesign

12 3 >> Last

logoarena United States Admin	November 20th, 2015, 4:38pm Welcome to LogoArena Here are some helpful tips for getting the most out of your contest as it progresses. Rank design entries daily, this will encourage participation. It is non-monetary means of showing appreciation for the Designers' hard work. The more feedback you provide, the better results you will see (you can do so by clicking on the logo you want to give feedback to). It will also guide the designers in the right direction. Over-use of "Not Interested" discourages participation. Designers earn points for top 10 ranked designs. We recommend ranking different designers for top ranks, It encourages more participation. The LogoArena design community wants you to get the best possible logo for your business. Thanks for using LogoArena.

JHouston United States Contest holder	November 22nd, 2015, 8:06pm Hello Designers! I'm definitely looking for a male silhouette of some sort encolosed in a brown circle (see the brief for details). This logo will be the male version of the Chocolate Chix logo so please refer to the style guide for colors, etc. The ideal logo will use the Classic Man 3/4 profile (a sophisticated man with his hand on hi chin) with positive and negative space to show some abstract details like the collar, tie, and goatee (attached mustache and bird). The type font used in #5 is pretty close to what I want (which is like Chocolate Chix only more manly). I've added a PDF with more inspiration. I really hope it doesn't make things more confusing. Thanks for your participation! Mrs. JHouston

massimo Italy Admin	November 27th, 2015, 12:45pm Designers: no need to remind that you can't trace any picture you don't have the copyright. You can only trace your own pictures (pictures you took personally).