We are a non-emergency medical transportation company providing transportation services to people with disabilities. We are unique in that our company is founded by a former social workers, and all of our drivers are also former social workers, so we are highly attuned to the needs of our...
We are a non-emergency medical transportation company providing transportation services to people with disabilities. We are unique in that our company is founded by a former social workers, and all of our drivers are also former social workers, so we are highly attuned to the needs of our clients. We are also more tech-oriented than companies in the industry, and will provide more online services than is typical for the industry.
Our industry: Medical & Dental
Top Three Things to Communicate through our Logo:
#1 - We are a wheelchair transportation company
#2 - Patient care is our highest priority
#3 - Reliability and consistency
Our Target Market:
The people booking our services will mostly be social workers who work in hospitals or private care facilities, and need to coordinate transportation for their patients (e.g., elderly needs to return home from the hospital, patient needs to be picked up to go to dialysis clinic, etc.). This is more of a B2B company than it is B2C. Also, most social workers are female, and most of our patients needing transportation are elderly.
Styles that we are interested in:
Emblems
Letterform Mark
Web 2.0
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
For now, we are planning on having our colors be Kelly Green (#4CBB17) and White.
Our Ideas and Additional Information:
We definitely want to incorporate a wheelchair into the logo as well as the word CareMobile. If a healthcare cross element can be combined in a way that doesn't make the logo too clunky (with too many elements) than that would be ideal.
Otherwise, we're just looking for a pretty simple logo.
See attached for elements that may be helpful in the logo design.
(Added on 2016-08-14 09:02):
Some designers have submitted designs with a heart element, and we really like that.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
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