Company name: Business Tax & Money House
What we do:
Accounting, tax and financial consulting practice, but not really in the traditional way. We are proactive in our work, we take care of the usual burden (regular reporting to tax authorities etc), making running business that bit easier. We also provide advice and consulting in tax, support business decision making through reporting and information analysis, and just help businesses grow and develop (through better accounting and tax management). As to the name of the business, I use the abbreviation 'BTMH', so this abbreviation can also be used in the logo (although it's not a requirement to use any letters within the logotype). My Clients are small, start-up businesses as well as big companies and high-wealth individuals. We do a lot of our work remotely, and send a lot of pdf files that Clients print in black, so the logo must either print nicely in black or have its black version. Tax consulting and Accounting is majority of my work, I tend to say it's an Accounting office with enhanced scope of action. We're also good with technology, new solutions in Accounting and office admin, we'd like to be seen as a company that embraces technology, we're one step ahead with that (compared to competition and regular small business model), but still our cornerstone is our professionalism, knowledge and experience. Our Clients put their trust in our hands, knowing that their business is in good hands, and all tax lodgments are done in timely manner, they get the best tax outcome they are legally entitled to, and enjoy our focus on their needs and opportunities, not only the bare basics. We're very customer-focused, but without compromise to the quality of our legal compliance. Yes, our work is complicated and requires skill, but the outcome we provide to Clients is simple, wrapped-up in plain language that Clients can absorb and use for their own advantage. We'll be there to help them. We're dynamic, we have the sound base but we still develop, embrace the change and do our best to deliver the best.
If you will find our Australian website btmh.com.au - please do NOT take any inspirations from its graphics. Please use the information about our work and make a logo that could represent this business properly. I don't have any preferences on colors, shapes or inspirations, I'd like to see your ideas, whether it's simple or complex, one color or rgb, square, circle, loose shape, I don't really know. I need something outstanding, extraordinary but it does not necessarily mean complex. I need something good, it doesn't have to match all criteria as long as it's original, aesthetic and just nice.
Successful contestant will also be asked to help with website, paper etc.
Our industry: Accounting
Top Three Things to Communicate through our Logo:
#1 - We have modern approach we're dynamic and intellingent
#2 - We are professional, skilled and experienced team
#3 - We are customer-focused and problem-solvers
Our Target Market:
The Industry type is between Accounting and Financial Services.
Wealthy individuals, businesses and corporations, willing to have the burden of tax reporting and accounting taken out of their shoulders and have the best possible tax outcome they are legally entitled to.
Also people looking to change their systems, introduce new and better technologies and procedures, to save time, money.
Small businesses and corporations that need good support to get ahead and grow their business.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
Not really decided. Colors that match my business will be accepted.
Our Ideas and Additional Information:
Not really. I'd like to see your ideas.
Where we will use the Logo:
Billboards & Signs, Mugs, T-shirts, Print, Television, Web