…Age: 20-35
…Sex: All, focus on male/female relations AND group friendship/adventure
…Location: LA, Santa Monica, ISLA VISTA (Our #1 Market). Lesser, San Diego and San Francisco
…Income: High to Mid Retail
…Occupation: Students, Models, Art Industry, Skate, Urban LA Life, Surf, Adventure
…Industry: Millennials
…Interests: surfing, girls, boys, Disneyland, beach, having fun, drinking (Casual), smoking, marijuana, festivals, summer, smiles, sunshine, roller coasters/six flags magic mountain,
…Lifestyle: lit: santa monica, marijuana, beach, LA, friends, taking photos, card games, uplifting music, hype music, festivals, meeting people, cooking together, dancing, bonfires, smores, corona, modelo, America spirits cigarettes
…Values: friendship, living in the moment, carpe diem, youthful spirit, responsibility, clean, confident self-expression
1st
Canada