This is going to be an open forum website where real estate brokers, insurance brokers, mortgage brokers, stock brokers, etc can post humorous content such as client stories, pictures, videos, memes, etc. The theme is funny, not serious.
This is going to be an open forum website where real estate brokers, insurance brokers, mortgage brokers, stock brokers, etc can post humorous content such as client stories, pictures, videos, memes, etc. The theme is funny, not serious.
Our industry: Real Estate
Top Three Things to Communicate through our Logo:
#1 - funny
#2 - embarrassing
#3 - self-deprecating
Our Target Market:
I chose real estate, but it will actually be all things "broker". I think the majority of visitors to the business will be in the real estate industry in some way though, so I'd like to stick to a real estate themed logo. The target market is people who are employed in these professions. These are going to be male and female, age 25+, all over the US. The logo needs to relay to viewer that the sites intention is to be silly and make fun of the industry and those in it and not be a professional serious resource for business. It's kind of like a retreat from the serious day-to-day side of the business.
Styles that we are interested in:
Characters
Pictorial Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
want the site to be bright and use colors that relay the fun/joking nature of the content ... not blacks, blues, greys
Our Ideas and Additional Information:
Do not want to use anything associated with the Joker character from Batman. Would consider the jester image from a joker playing card, but doesn't have to be. Would prefer that it incorporate the business side of "broker" as well, not just the "joker" part if possible.
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Canada