Logo contest: Brian Carpenter and Company

What we do: Life insurance broker specializing in small businesses who are in the process of applying for a Small Business Administration (SBA) bank loan. In order for a small business to get approved for a bank loan, they must have adequate life insurance. Brian Carpenter & Co. help bankers (the...

Contest holder: sarahmath

	399.00 contest prize amount
	189 submitted entries
	Complete

2nd place tip: $ 39.9 |

3rd place tip: $ 19.95

Company name: Brian Carpenter and Company

Slogan: Your Go-To SBA Insurance Team

What we do:

Life insurance broker specializing in small businesses who are in the process of applying for a Small Business Administration (SBA) bank loan. In order for a small business to get approved for a bank loan, they must have adequate life insurance. Brian Carpenter & Co. help bankers (the lenders/loaners) process small business loans more quickly by helping them get their client (the SBA loanee) the required insurance needed to complete the loan.

(Added on 2023-01-30 21:11):

I'm open to any variation of the business name, especially if it works better for your design. Examples... Brian Carpenter and Company, Brian Carpenter and Co., Brian Carpenter & Company, Brian Carpenter & Co., etc.

(Added on 2023-01-31 23:09):

Hi All, one thing Im realizing I should have mentioned is to keep ‘Brian Carpenter” together, as that is the owner’s name. In other words, the logo should not have the word BRIAN alone as the focus. Thanks, really enjoying seeing your creativity!

(Added on 2023-02-01 17:45):

I’d like to see more logos with Sans serif fonts… more focus on the right font for the brand and less on any type of icon or graphic

Our industry: Financial & Insurance

Top Three Things to Communicate through our Logo:

#1 - Friendly Service

#2 - Professional Expert

#3 - Fast & Easy Service

Our Target Market:

Target 1: Banks/Bankers who process small business (SBA) loans. The bankers are the referral source for the their SBA client (Target 2). The bankers can be male or female (often aged 24-50), and are well-educated, professional and friendly. They enjoy providing their small business clients with an exceptional experience and also like working with other insurance brokers (i.e. Brian Carpenter) who are equally knowledgeable, friendly and easy to work with.

Styles that we are interested in:

Emblems

Wordmark

Values to communicate:

Feminine		Masculine
Young		Mature
Luxury		Economical
Modern		Classic
Playful		Serious
Loud		Quiet
Simple		Complex
Subtle		Obvious

Color preferences:

Shades of blue, specifically light blue and/or indigo blue. White. Open to an additional color paired with blue that the designer believes will support the branding.

Our Ideas and Additional Information:

Brian is a gregarious, tenacious, outgoing guy who's very personable, approachable, friendly and extremely knowledgeable and talented. The vast majority of his clients are Bankers/Loan specialists who have been referred to him by others in the field because he is so good at what he does and he's easy to work with. Also, he gets the job done FAST. This is important to the bank, because they are trying to finalize/process the loan for their small business client as quickly as possible- it's how everyone makes money.

Where we will use the Logo:

Billboards & Signs, Mugs, T-shirts, Print, Web

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logoarena United States Admin	January 30th, 2023, 9:07pm Welcome to LogoArena Here are some helpful tips for getting the most out of your contest as it progresses. Rank design entries daily, this will encourage participation. It is non-monetary means of showing appreciation for the Designers' hard work. The more feedback you provide, the better results you will see (you can do so by clicking on the logo you want to give feedback to). It will also guide the designers in the right direction. Over-use of "Not Interested" discourages participation. Designers earn points for top 10 ranked designs. We recommend ranking different designers for top ranks, It encourages more participation. The LogoArena design community wants you to get the best possible logo for your business. Thanks for using LogoArena.

sarahmath United States Contest holder	January 31st, 2023, 11:08pm Hi All, one thing Im realizing I should have mentioned is to keep ‘Brian Carpenter” together, as that is the owner’s name. In other words, the logo should not have the word BRIAN alone as the focus. Thanks, really enjoying seeing your creativity!