Logo contest: BM Coaches & Rental Ltd

What we do:

BM Coaches & rental Ltd (Preferred name is BM Coaches) is a leading company in London's Luxury Coach Providers For Tourism and corporate clients. We provide Luxury coach hire across Europe and UK. We do Full day/half day coach tours- in and out of London, Wedding hire, private hire, School trips Importantly Corporate hire for many blue chip companies. We are extremely well known due to the level of service and quality of the most modern and fully equipped vehicles. Please refer our website: www.bmcoaches.co.uk We are now also introducing Chauffeur driven Rolls Royce Phantom, Bentley's, Top end Mercedes which are aim to target Top End Market. About The Logo: Our current logo was designed in-house and we are looking at a new logo which can communicate -Mastery, Seriousness, Luxury, reliability, Style, Standard/ Class, Speed, with an American/ British appeal in it.

Our Fleet is award winning for consecutive 4 years amongst more than 20 competitors & most of our Vehicles are Black, few silver and white. (Few coaches are http://www.bmcoaches.co.uk/bm-coach-fleets.html )

We are open for a new slogan as well.

(Added on 2012-08-24 09:32):

logo to be in the name of BM Coaches

Being a transport solution provider our target market is diverse. However we primarily aim to target 1. Corporate Clients : national and international Business firms who require coaches for bulk movement for business purposes. Age - 30-55 Years, Sex - Male+ Female, Location: national and international people travelling to London, Income, Occupation: management and higher management, Industry: All types,Values- Seeking for Reliability, Luxury, Comfort, Professional services, Standard and Class. The clientèle has high self-actualisation and ego-esteem needs.They will take safety for granted.

NB Our coaches are specially customised with many on-board facilities such as galley, wifi, Entertainment systems, Leather furnished full WC and so on for corporate clients.

2. Tourist/Private Hire and Tour companies(B2B): Our majority of clients fall in this category as well. Tour companies in London, America and China/Korea which do bulk movement for tourists in UK. The demographics are diverse, however Age-25-65 Years, Male/Female, Moderate to high income scales, Interests : Travel and Tourism, Values - Seeking for Friendly and reliable service, Comfort and economical hire, Human touch to the travel, additional gains & facilities. The clientèle has high Safety and Belonging+esteem needs.

Both the above types usually hires coaches for 3 -15 days, starting at airport pick up full day transfers according to schedule.

3. Private hire market- Though this is a smaller part of our target market, they are the highest profit boosting clientèle. The coach hire may be for many purposes such as - Weeding, School/children trips, Air port transfers,Day out trips etc.

As mentioned earlier : Majority of our coaches are BLACK, and few silver or white. Our Brochure is Black. Letter heads are white or cream. This logo will feature of all above. ***We are looking for new creative designs and ideas*** Colour choice is at your expert opinions.

Logo with 3D effect is Preferred.

We are looking for absolutely fresh and classy ideas which will appeal to British / American clientèle.