Company name: Blueprint.PlanetClark.com
Slogan: Building innovations to connect community
What we do:
This logo will represent a government website. It's an extension of an existing website - planetclark.com. It's essentially a building code officials guide to connecting with their community in a NEW and BETTER way. It's based on sustainable practices and conservation, to help the community. This will be an example to other counties and governments. Building code officials of other municipalities, who will be looking at the site, relate to the word
(Added on 2012-09-23 10:01):
These words have to appear with the logo - Energy Efficiency, Indoor Air Quality, Green Building, Water Conservation, Aging In Place. They could be on lines that represent a blueprint
(Added on 2012-09-24 13:35):
A blueprint image of the Planet Clark Emerald House was uploaded to images on 9/24 at 11:25am. The land is donated by the county and this green home is being built to help a family in need. These angles and lines may assist in design
Our industry: Construction
Top Three Things to Communicate through our Logo:
#1 - These words could represent the lines of a blueprint that wrap around or through blueprint.planetclark.com. They are energy efficiency, IAQ (for indoor air quality), sustainable, water conservation, green building, universal design
#2 - . Should be compelling and inviting.
#3 - Blueprint is the standout
Our Target Market:
Building code officials, government agencies, politicians
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
Colors on the website will be
Header Blue: #24335C
Link Brown: #5C362D
On printed materials we need color. ON the website, the logo may be a reverse if we are using a blue header and brown font.
I will attach preview image includes the CMYK and rgb equivalents.
Our Ideas and Additional Information:
The first document represents website colors, so you can see what we are going for. There's a "putty" color on the web template example that could be a good reverse color for the header.Document two is an ad that went into the program for the International Code Council national conference to be held October 21. This was built on the "fly". but the client liked it. The third is a logo that the client liked with a Planet in it. We are not going to create a "planet", but he liked the "swirling" words around it. Fun, whimsical, etc...
Where we will use the Logo:
Billboards & Signs, Mugs, T-shirts, Print, Web