The concept of the company is based on lateral thinking (creative technological solutions). We primarily do supply chain software consulting as well as general software development and a web hosting arm that we are also trying to grow. We have previously played around with using an ambystoma...
The concept of the company is based on lateral thinking (creative technological solutions). We primarily do supply chain software consulting as well as general software development and a web hosting arm that we are also trying to grow. We have previously played around with using an ambystoma laterale (latin species name -- google it) as our logo. Alternatively, considered using "puzzle pieces" in our logo to represent putting the puzzle pieces together in the supply chain.
Our industry: Miscellaneous
Top Three Things to Communicate through our Logo:
#1 - Putting the puzzle pieces together in your supply chain
#2 - Sleek/modern design
#3 - Value/ROI
Our Target Market:
Larger companies with distribution centers that utilize supply chain software. Specialize in red prairie supply chain software (warehouse management solutions) and provide Project lead level consulting.
Styles that we are interested in:
Characters
Letterform Mark
Web 2.0
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Blue definitely (similar to facebook/IBM but not too light like baby blue - more of a darker blue). Can incorporate white/gray creatively as needed with other neutral colors.
Our Ideas and Additional Information:
can see my current logo at bluelateral.net for inspiration.
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Hello All designers, THANK YOU SO MUCH for your participation this logo competition. It has indeed been a tough choice but I think I've come up with a winner. I WOULD like to discuss the acquisition of right to some of the remaining designs as I suspect you may not have a need for them and I would be willing to work something out with many of you. For more on this (if you were in the top 30 or so), email me at sunil at bluelateral.net . Thanks so much for your participation!!