I'm am living in the Middle East, and while I don't need to have an Arab flair, my clients are 99% Arab. I've been teaching classes here for 4-5 years. If this helps with inspiration.
Our industry: Sports & Recreation
Top Three Things to Communicate through our Logo:
#1 - exercises are primarily done at a ballet barre
#2 - strength
#3 - beauty
Our Target Market:
Women Ages 18-65, Urban, upper middle & upper class, both women who work and don't. They value exercising out together (community) in a group class, but personalized attention (by name recognition, tactile cueing). These women are looking for results whether body-reshaping, a dancers-body, a low-impact, flexibility or increased muscle mass.
Styles that we are interested in:
Abstract Mark
Letterform Mark
Pictorial Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
blue & purple together, brown and or green as the accent.
Our Ideas and Additional Information:
My current home studio has floors- medium/dark brown hard wood, walls outdoor green like in a park) with a park bench & woven/wicker baskets for fitness equipment. Creating the feeling of working out in nature. Clients like the the atmosphere. I've got a painting that combines blue with purple and it all works well together. See attachments.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web
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Thanks to all the designers who've posted Logos! Well-done, I'd like to see more athletic than dance oriented fonts/icons so that it looks different than ballet or simply dance. Thanks again!
Thanks to all the entries so far. I've updated the photos to just include one visual that I'd like to see incorporated in some logo submissions. It's a primary move that we do in this fitness routine I do and a distinctive. Thank you to you all for taking the time to look at the one photo.
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