New Bagel retail chain in need of youthful/cool brand identity
Our industry: Restaurant
Top Three Things to Communicate through our Logo:
#1 - Credibility as a brand identity for a chain
#2 - Young/inspirational/distinctive brand
#3 - Avoid cliches
Our Target Market:
For Restaurant/Food Retail Industries.
Need to appeal to the younger generation (16-40) with disposable income. Need to think along the lines of other food chains and their logos i.e. must be credible as a nationwide brand and not just look like a one-off shop.
Want a youthful/cool vibe about it all. Think New York salad bars/concept based outlets.
Styles that we are interested in:
Emblems
Letterform Mark
Pictorial Mark
Web 2.0
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
We are actively looking to see as many colour variations as you can, we want to come up with a really great and unique logo that is recognisable and fits with our target market. There are no longer any restrictions on what colours to use. Thanks!
Our Ideas and Additional Information:
For anyone who doesn't know what a bagel is, please do a google image search and see here: http://en.wikipedia.org/wiki/Bagel
Overall we are leaving things fairly open as we want to see as many original designs and new ideas as possible. Please be as creative as you can be around the circular/ring theme associated with the Bagel product. We welcome all ideas including round emblems similar to Starbucks/Costa Coffee etc.
Please remember that we need a logo that can work on a shopfront as well as on coffee mugs, bags, website etc etc. Therefore it may be good to have a graphic element that can be independent of the word element to be able to be distinctive/recognisable on its own on any material as may be needed (e.g. front of coffee cup). Thanks!
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Thanks for all of the entries everyone! Very happy with things so far, but can I please request that we see some completely new ideas for deigns now in parallel to the 'b in a circle' theme suggestion?? You guys got what we were aiming for straight away on that idea but now we are looking for some new creative ideas around the name bagel'd and our bagel product offering. Thank you, look forward to seeing what you can come up with! PS If anyone doesn't know what a Bagel is please do a quick google search to find out! Hopefully there's a lot we can do around a ring/circular theme. Please feel free to submit some round emblem ideas as well!
Hi guys, please keep the good ideas coming. Welcoming completely new creative ideas that use the letters to double up as part of the design or any badge based emblem options. Please feel free to inject some other colours into the designs alongside the green. Thanks again.
Hi everyone, we have decided to allow other colours as well now to try and see some comparisons. Please do not feel you have to just use green! Thank you for all your hard work!
If anyone is unsure as to what a Bagel is and would like some inspiration please google image search 'bagels' or see here: http://en.wikipedia.org/wiki/Bagel
We would like to see some new ideas please that relate to our product rather than just being design based. Thank you!
Hi everyone, we have decided to extend the contest to allow some people to work on revisions and submit some final ideas. If you have any new concepts please submit them now so that they can be considered in time. Thanks again for all the entries so far!
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