We are two businesses in one. We are a retail store that sells contemporary furniture and accessories and we also offer a custom picture framing service.
We are two businesses in one. We are a retail store that sells contemporary furniture and accessories and we also offer a custom picture framing service.
Our industry: Retail
Top Three Things to Communicate through our Logo:
#1 - modern
#2 - timeless
#3 - simplicity
Our Target Market:
Our typical customer is a young urban professional looking to furnish their home with contemporary furniture and home accessories. They are between the ages of 27 and 55, married or living with a partner, well educated with an income bracket of between $35,000 and $75,000. Our customer is very style savvy and stays on top of what is current and of the moment by reading home decor publications, following home fashion blogs,eating at trendy restaurants and likes to shop in unique and stylish boutiques. According to our facebook followers and our newsletter subscibers our ideal customer is mostly female but likes to shop with their husband or partner when considering the purchase of a large ticket item for the home such as a piece of furniture.
Styles that we are interested in:
Letterform Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
I'm considering a fairly neutral palette like grey and white with a pop of colour somewhere like a shade of yellow or a chartreuse.
Our Ideas and Additional Information:
The letter B should be a little more prominent in the design. We are proud of our family business (consisting of a father and his three children) and the letter B reflects our strong family bond and values. Also, some kind of visual reference (around the word home or the letter B) that depicts that we are a home décor and furniture store. (examples: a roof line, a house silhouette, the silhouette of a chair and picure frame, etc....Keep the design simple and timeless.
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Very excited to see all the different ideas coming through. Having seen all of the entries, we realize that the following are important to us: The slogan "furniture, frames and more" within the design, the prominence of the letter B and a pop of colour within a neutral grey and white palette.
1st
Canada