This is an upscale, semi-urban, residential apartment community in St. Louis, Missouri. It it located in an very upscale and diverse submarket call the Central West End, with a lot of historical homes, restaurants and shops and more importantly the BJC Medical Center and Campus, Washington...
This is an upscale, semi-urban, residential apartment community in St. Louis, Missouri. It it located in an very upscale and diverse submarket call the Central West End, with a lot of historical homes, restaurants and shops and more importantly the BJC Medical Center and Campus, Washington University School of Medicine, St. Louis School of Pharmacy, St. Louis University Medical Center, Cardinal Glennon Hospital. BJC ranks in the top 3-5 hospitals in the USA!
(Added on 2012-10-17 20:39):
I uploaded logos from our other apartments
Our industry: Real Estate
Top Three Things to Communicate through our Logo:
#1 - sense of place/home of the community...with the allure/style/serenity that young professionals
#2 - upscale nature of the community, interior apartment finishes and amenities
#3 - Sexy classy distinguished and simple
Our Target Market:
Medical students, doctors, young professionals, undergraduate students.
Male and Female
Active lifestyles, yuppie, multi-national diversity
Styles that we are interested in:
Abstract Mark
Wordmark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
something tasteful that resinates with some place you would live that provides comfort, stress free, lively environment. the actual apartment interiors are warm neutral colors. earthy, rich, classy colors with an accent color something that pops the design. you would have to want to live at this place! must go to print well.
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I know I mentioned earth tones, but I think the text needs to look more formal. Colored text comes off a bit casual. I would like to dress up the logos a bit to show more sophistication within the brand.
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