Art et Paysage (meaning Art and Landscape) is a new company specialized in the design, creation and maintenance of gardens, parks, terraces and organic pools in the region of Geneva in Switzerland.
Art et Paysage (meaning Art and Landscape) is a new company specialized in the design, creation and maintenance of gardens, parks, terraces and organic pools in the region of Geneva in Switzerland.
Our industry: Home & Garden
Top Three Things to Communicate through our Logo:
#1 - Experience and confidence
#2 - Quality and Reliability
#3 - Creativity and Design
Our Target Market:
Art et Paysage addresses two audiences:
1. Individuals and companies with garden or park to offer them a creation of a new style or simply maintenance.
2. Architects and other construction trades to offer them study, design and creation of gardens in line with the projects they develop.
The proximity of Lake Geneva and the Alps make a continental climate (cold in winter and hot in summer similar to New York). It is therefore important to have extensive experience and excellent knowledge of the region which is the case for both partners.
The mix of architectural typology of the region, i.e. ancient (late 19th century) and very contemporary, results customers with diverse demands with substantial budget. It is therefore important to convey an image of experience, imagination, design and competence to create parks and gardens that meet the wishes of both contemporary and classic customers.
Styles that we are interested in:
Abstract Mark
Values to communicate:
Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious
Color preferences:
Anthracite-grey and dark-green
Our Ideas and Additional Information:
Please see attached document. The document is also available on http://www.artetpaysage.ch/temp/ArtetPaysage-Supporting-Document.doc
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