Company name: Arktos Environmental LLC
Slogan: Simple solutions to complex regualtions
What we do:
We are an environmental field service company providing services primarily to the natural gas industry. We specialize in finding gas leaks and helping our clients stay in compliance with local and federal regulations regarding methane and VOC gas emissions.
Our industry: Natural Resources
Top Three Things to Communicate through our Logo:
#1 - Professional
#2 - Environmentally Conscious/Outdoors
#3 - Natural Gas Infrastucture
Our Target Market:
In general, we deal with environmental specialist/air quality professionals. The demographics for this industry are primariliy male and often caucasian or hispanic. Most of the clients we deal with are generally interested in the outdoors: hunting/fishing/hiking etc. Generally the audience we market to is conservative, but that doesn't necessarily reflect the values of our company. The main geographic regions we would operate in are Pennsylvania/Ohio/West Virginia, Louisiana/Texas/New Mexico/Oklahoma, North Dakota and Wyoming/Colorado/Utah.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
We are looking primarily for earth tones and a color scheme that conveys environmental. The slate grey color below is what we plan on having our uniforms and work vehicles be, so the logo would likely be overlayed on this color background. These are colors we really like, but we are open to other shades/colors altogether:
https://htmlcolorcodes.com/assets/downloads/material-design-colors/material-design-color-chart.png
Green - #1b5e20 rgb(27, 94, 32) html
Brown - #795548 rgb(121, 85, 72) html
Slate Grey - #9e9e9e rgb(117, 117, 117) html
Our Ideas and Additional Information:
NOTE: Our sister company is set to be Tora Consulting www.toraconsulting.com This does not need to be incorporated or similar, but this is 1 example of a company we will often be partnered with.
Also, our business is built around 1 piece of equipment, the FLIR GF300/320/GFX320 infrared camera, see link:
See attachment.
(Added on 2020-09-25 14:31):
After seeing several logo's put together, we are more and more excited about the idea of incorporating a bear into our logo. Arktos is greek for 'bear' an we think this can be a big part of our branding. We would also love to see some attempts at incorporatng a cryo tower from a cryogenic natural gas processing plant (see attached image). Maybe this peaking over mountains or silhouetted in the background? Just some ideas, we are hoping to get several different perspectives and takes on all of this.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Mugs, T-shirts, Print, Web