Company name: Alert H/Q
What we do:
A few products are going to be under this Logo.
a) Sprays that express molecules which hang in the air latching onto oxygen to clean the air you are breathing. Personalised immunity sprays.
b) A retail environment enhancement spray. Cleaning mirrors and countertops. Improving the rapport between customer and shopper. inoculating the retail space. turning on the shop assistants mind for creative rapport. while turning on the shopper's mind to open their wallets. Developing a deeper connection.
c) an airconditioning type unit (as big as a regular toaster) that sits on your desk that reads your biorhythm and expresses smells that increase your cognitive function at different periods of the day. while inoculating your space. Think home office and big open-plan offices.
d) Personal travel spray. use for Air B&B, Hotel room beds, chairs etc. use before you sit down on aircraft. Travel inoculation.
e) University students mind enhancement. Cognitive enhancement. Alert, aware and memory retention.
The registered business name is Alert H/Q limited. Alert H/Q
In affect I want to say, "this keeps you Alert in your Head Quarters"
I don't want to be too alarmist. Scaring the client is not conducive to harmony. I want them to think about thinking with awareness, alert consciousness and clarity.
Yes, this product is a mental health medicine. Yes, it kills viruses. Yes, it hangs in the air molecules. Yes, it's 100% natural.
It is an atmosphere control, room energy enhancement, space cleaner.
(invisible like COVID 19)
I always think of the word "aspire" like aspiration, because of the word atomizer. Think of a Bouquet of flowers that keep your mind alert.
Yes. I do like colour.
I need to be authoritative but need to keep out of the authorities limelight. Inadvertently this LOGO may become something to do with ATTENTION and Authority over time. Today that's not the aim.
This LOGO is to become the next big production run for products to help fight the against viruses in the public/ private spaces.
Our industry: Miscellaneous
Top Three Things to Communicate through our Logo:
#1 - Safety
#2 - Mind Awareness Creativity
#3 - Inoculating Space, Cleanliness
Our Target Market:
Demographic: trend aware concerned types of people across the spectrum.
Psychographics: concerned, conscientious, educated, tendency to be hyper OCD.
Age: 20's to 90's
Sex: Yes
Location: Cities on Earth. Dense populations.
Income: high
Occupation: Office, Retail and service industries.
Industry: Service. Universities. Possibly Hospitals.
Interests: Living well. Life. education. Memory retention. Life Hacking. Current tech and products.
Lifestyle: Like to go out and be part of the human race. Sociable.
Values: Life. Money. Power. Friends. Fresh Air. Cleanliness.
Styles that we are interested in:
Values to communicate:
Feminine |
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Masculine |
Young |
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Mature |
Luxury |
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Economical |
Modern |
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Classic |
Playful |
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Serious |
Loud |
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Quiet |
Simple |
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Complex |
Subtle |
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Obvious |
Color preferences:
Red Maybe. It could be too Alarmist, Red.
Yellow, but Yellow might washout, not be seen.
Deep Green could be too Hippy.
Gray is good for office spaces, Kind of Neutral for the variety of products.
Blue and grey could work for these spaces.
Orange is the thinking colour, maybe. I'll have to be convinced.
Surprise me. I grew up in a rainbow.
Our Ideas and Additional Information:
I have liked the use of the Union Jack or a red Cross, with the Type "Alert" through the centre and H/Q in one lower quarter. But that's Alarmist, maybe. I like the official part of it.
We are making a Logo to go on a Label and be a sticker or imprint on a device.
Where we will use the Logo:
Billboards & Signs, Mobile/Tablet App, Print, Web