Logo contest: 彩虹厨房

What we do:

“彩虹厨房” is Chinese name of our product. Literally, it means Rainbow Kitchen. We are a family-run micro business since 1990s in Qinghai Province in western China. Our product is home-made rapeseed oil or canola oil, which is almost the only cooking oil that is used by families in this region. Since very beginning of the business in early 1990s, some people came to us and trade rapeseed oil with rapeseed they harvested in the year while others came and bought the oil at a very low price. My family would also purchase the rapeseed on harvest season and store it up for the whole year's production. Then, in early 2000s, my parents moved our small business from a small village to our provincial capital city, which was a great and right move for the growth of our business. People love our traditional, authentic, 100% pure rapeseed oil. But we don't have our 'official brand' for the product. Rather, we jokingly say that my mum's face is actually our brand, cause people get to know my mum. So many of our customers are regular customers. Now we decided to upgrade our business to another level. In the future, we plan to brand our product as traditional, authentic, 100% pure rapeseed oil made by a traditional family. On top of that, we plan to introduce a few more local food products like local red berries, black berries (for tea or soup), etc. We also plan to promote our product not only within local cities, but also to China's big cities like Beijing and Shanghai. Obviously, a good logo means everything. That's why we are here to ask help from professional logo designers.

The name

(Added on 2016-03-11 04:05):

We would like to use Chinese name '彩虹厨房' as major name while English name 'Rainbow Kitchen' comes in a second place. Cause our target market is China. So Chinese name should be more important in the logo.

Our product is targeted to middle-aged housewives (aged 40 and above)and young people (aged between 25-40). Location, home city in Qinghai province and Beijing. In our home city, middle-aged housewives go to stores to buy what they need.In Beijing, young people mostly buy things on-line.

Green, yellow and anything the designer would suggest to use.