What makes a good logo design?

What is it about a logo that makes you wonder, “Why didn’t I think of that?” what gives a logo good first impression that is memorable? There are many technical aspects of a logo design that a designers must keep in mind. Its not only about the design itself, one must keep in mind the feasibility of its printing issues. After doing some research, the most common elements that were found about a good logo design are the following:

  1. Describable
  2. Memorable
  3. Effective without a color
  4. Scalable
  5. Relevant

The first two attributes of a logo, describable and memorable, go hand in hand with each other. Audience must be able to tell what a logo looks like in order to remember it.

Logo must be effective without a color. It is important because color is secondary to the shape and form of a logo design. Colors should always be left towards the end of a design process. If a logo design doesn’t work in black and white, no amount of color will rescue it.

Point four is also very important to keep in mind when designing a logo. Logo is usually produced hundreds of time; it will be used on office stationary such as pens, letter pad, business cards and website. Therefore, it is important that a logo doesn’t lose its design’s essence even when it is printed in its smallest form.

Lastly, the logo design must be relevant for the business it identifies. This can only be established after doing an in depth research into the industry involved and then differentiate the design from closely associated competitors.

What makes a good logo design? Last change: 2010-10-09T12:25:50+00:00 by Massimo Perini