After a designer complete investigation and analysis of a contest brief, the creative design process begins in phase 3. Design is an interactive process that seeks to integrate meaning with form. The best designers work at the intersection of strategic imagination, intuition, design excellence and experience. Reducing a complex idea to its visual essence requires skill, focus, patience, and unending discipline. A designer may examine multiple ideas before focusing on a final choice. Even after a final idea emerges, testing its viability begins yet another round of exploration. It is an enormous responsibility to design something that in all probability will be reproduced hundreds of thousands, if not millions, of times and has a lifetime of twenty years or more.
Creativity takes many roads. In some design firms numerous designers work on the same idea, whereas, through other logo design services such as LogoArena.com, each designer develops a different idea or a positioning strategy which results variety of ideas commencing numerous designers. Variation of logo ideas are then discussed with the clients. Each preliminary approach can be a catalyst to a new approach. It is difficult to create a simple form that is bold, memorable, and appropriate because we live in an oversaturated visual environment, making it critical to ensure that the solution is unique and differentiated. Our community of logo designers understand the true essence of corporate identity and will deliver on its promise.