babysetup.com.au - logo design contest

babysetup What we do:

Babysetup.com.au is an online business

We don’t want the logo to fall into the category of ‘just another online baby shop’ as Babysetup.com.au has a point of difference being:

Most first time Mum’s know they need the big items eg cot, pram, highchair and they physically...

  Contest holder:  babysetup  AU
  Last ranking update: 3 years ago
logo contest prize
249.00
contest prize amount
logo design entries
93
submitted entries
logo contest time remaining
Complete

Company name: babysetup.com.au

Slogan: the gift of setting up

What we do:

Babysetup.com.au is an online business

We don’t want the logo to fall into the category of ‘just another online baby shop’ as Babysetup.com.au has a point of difference being:

Most first time Mum’s know they need the big items eg cot, pram, highchair and they physically want to see and touch those big items before purchasing them - and this is why we won't be selling those items.

However most first time Mum’s have NO idea what little items will be needed once the baby arrives eg creams, wipes, nappies, breast pads, maternity pads, dummies etc. First time expecting mothers are also unsure of the best Brands to use as they haven’t even changed a nappy before their baby arrives.

Babysetup.com.au takes away the guess work (saving money as the parents won’t buy things they will never use) and the physical last minute running around for all the ‘bits & bobs’.

Babysetup.com.au packages and delivers the best brands we used and highly recommend. These products will enable the nursery to run smoothly.

Babysetup.com.au has worked out the list of products that will be needed, packages the products and delivers them within 24 hours of payment.

When the ‘Babysetup.com.au’ parcel arrives at the front door it will enable the baby’s nursery to run smoothly...

Babysetup.com.au gives expecting parents peace of mind, confidence and the mother (to be) the luxury of time to relax before the baby arrives.

Our industry: Internet


Top Three Things to Communicate through our Logo:

#1 - The Gift of Setting Up (for a baby)

#2 - Trust (our service/products - brands)

#3 - Organised (the expecting parents will be once they have ordered Babysetup.com.au)


Our Target Market:

Our Target Market: 1st - Pregnant women under 40 years of age

2nd - Friends and Family of pregnant women – Babysetup.com.au will be given as a gift eg. Baby showers/Grandparents gift

3rd - Corporate Market – for employers looking for a gift for their employees going on Maternity Leave


Styles that we are interested in:

Abstract Mark
Letterform Mark
Pictorial Mark
Web 2.0

Values to communicate:

Feminine
Masculine
Young
Mature
Luxury
Economical
Modern
Classic
Playful
Serious
Loud
Quiet
Simple
Complex
Subtle
Obvious

Color preferences:

We would like to stick to only a few colours no more than three to four and red would be a preferred colour or at least in the mix of colours, we are open to suggestions.

However we do not want pastel colours - we want 'bright' colours like found in the 'ebay' and 'google' logo's.

We would need the logo to also work in mono in case it’s needed in the future.


Our Ideas and Additional Information:

Ideally we would like a graphic that describes our business. Hopefully the graphic would be strong enough that eventually we would be able to drop the wording ‘Babysetup.com.au’ as the graphic would identify the business (like the ‘tick’ for Nike… the ‘apple’ for Mac… the ‘golden arches’ for McDonalds etc).

We require the logo to have an ‘image graphic’ with the wording ‘Babysetup.com.au’

The logo needs to target pregnant women under the age of 40, however we don’t want to fall into the ‘cheesey’, ‘tacky’ type logo of a stork (for example) and no pastel colours - we want bright colours (eg - colours used in 'ebay' and 'google' logos).

We are hoping the logo will explain the business (and the point of difference). We want the logo to be creative, funky, energy, modern/contemporary and to stand out from all the other ‘baby pastel’ logos in the marketplace.

Please Note: We will not be selling prams/cots/car-seats/highchairs/bassinets/change-tables so these images can not be in our logo.

Limit the logo to a small file size, say less than 10kb, we are conscious of the bigger the file, the slower the page will download, so please only use a few bright colours keeping in mind a minimize file size

Use colours that are ‘web safe’ (don’t mix) so they will be supported by all browsers, and this will almost ensure everyone sees your logo.

And as mentioned above no pastel colours (we want to stand out from all the other baby business logos - bright colours).

NO animated logos.


Where we will use the Logo:

Mugs, T-shirts, Print, Television, Web
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Contest Discussion
logoarena
 Canada
Admin

June 5th, 2011, 1:44am

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babysetup
 Australia
Contest holder

June 5th, 2011, 5:07am

Thanks for the entries so far, I'm impressed how quickly these have been turned around.

I didn't mention in the brief...I like the brightness of (and choice of colours) in the 'ebay' and the 'google'logo's. I have mentioned 'red' and 'three colours' only however to me those two logos (google & ebay) reflect 'energy', 'freshness' and 'funky'image. I would like the babysetup.com.au logo to also stand out like those...

I look forward to seeing the designs and bright colour choice - thank you for your time...